Anoop Bishnoi How To Create a Brand Identity

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Have you just started your business and are looking to establish your brand identity? If so, great news – we’re here to help and give some advice.


Recently we conducted a talk session with the well-known entrepreneur and business mentor, Anoop Bishnoi, and we asked him about why it’s so necessary to have a strong and clear business identity, and how do you create one? Here’s what he has to say, “…as an entrepreneur, it’s natural to feel like you’re closely tied to your business, after all, you’ve given it your heart and soul to make it happen and that’s the reason why your personal identity and your business’ identity are deeply connected. Your business identity is how you look to customers in your business, your brand story and your unique point of view; that’s what distinguishes you from others and makes you a leader, right? But now you might be wondering “How does one look to customers?”, the simple answer is, by building a connection with your audience, because they should know ‘you’ before knowing your brand. People are still drawn to human stories, that’s why influencer marketing and social media are so important; always remember, the audience prefers people over technology, no matter how much it evolves. Your business identity has a purpose, it’s crafted out of your talents, expertise, ideologies, and knowledge which have shaped your business and your offerings. A strong business identity not only creates a lasting impact on your customers but also helps you stand out in a market where there may be several others like you. Your business’ identity is a reflection of who you are.”

A strong business identity doesn’t develop overnight. And when it comes to defining the unique aspects of your business, it’s important to discover and identify yourself first.

Know more about Anoop Singh Bishnoi
Location: India

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