Anoop Bishnoi - Keeping Business Afloat in Tough Times

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 It is never easy to run a business. When times are tough, businesses may have to shift their focus away from profits and towards survival. It can be difficult to keep a business afloat during challenging times, but losing money or not being able to make enough profits doesn’t signal the end of your business. It just means you need to slow down and reassess your operations. The sooner you can determine where the losses are coming from, the sooner you can reduce or eliminate the leak.


Desperate times necessitate desperate measures and, to turn around a company, you must first identify the area that is draining most money.

Here’s what the well-known entrepreneur and promoter of the alcohol and steel industries, Anoop Bishnoi, advises, “…the easiest way to figure this out is by restricting your investments to only the most profitable channels i.e. those showcasing a positive ROI. If needed, trim the fat by cutting down on perks and amenities in workplace as small measures do add up exponentially to your savings. Turning a business around necessitates an increase in sales, which requires an increase in  revenue centers. Focus on improving the overall productivity in your company – make it a monthly target to achieve a 10% improvement in every factor affecting your business revenues, and soon you’ll start seeing overall improvement. Keep your approach focused towards your sales targets and minimize any sort of overhead…you’ll soon be turning your getting back in the black.”

As every small business is unique with its own set of risks and rewards, there is no one-size-fits-all survival strategy, but these general tips can surely help you to ride out the storm. Retain a cool head and always remember why you started in the first place. Believe in yourself and you’ll definitely climb out of the rut.

Location: India

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