Building Brand Loyalty – Anoop Bishnoi

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To stay afloat and push the growth of their brand, businesses must cultivate a loyal customer base. We can’t overstate the importance of customer loyalty, especially now, during the COVID-19 pandemic, when consumers are extremely concerned about their budgets and expenditure.


As a business owner, you need to understand and remember that your customers are the reason for your success, in fact even for your existence. That is why it is critical to keep them in mind at all times. The needs of your customers should be at the forefront at every step.

How can one promote customer loyalty? To get this answer, we talked to Anoop Bishnoi, a well-established and experienced entrepreneur and business mentor, and here’s what he said, “ Unsurprisingly, the quality of products and services is the most important factor in customer loyalty. But for customer retention, you need to engage with them, as an individual as well as a brand. Focus on personal conversations, not just formal communication. You should listen to your consumers and offer them an open platform to discuss about the brand’s shortcomings as well as its strengths; create a community. Loyalty rewards and similar such programs/offers are another way of showing your customers that you value their presence and support. Don’t just drop emails like spam, make them personal, for instance reach out to them on their birthdays and special events. It will help create meaningful relationships in the long run. Nobody and no company is perfect, so demonstrating to your customers that you are constantly striving to improve is a great way of showing that you care, and that is always appreciated by everyone. You should take out time to ask for suggestions and reviews from your customers, they can be the most valuable supporters as well as the best critiques.”

Developing and implementing an effective customer loyalty strategy entails communicating with and understanding the needs of customers. A loyal customer base is the key to future success, keep it intentional and truthful, as with any relationship. Establishing trust takes time and effort, as does maintaining that relationship.

Location: India

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