Understanding Startup Ventures - Anoop Bishnoi

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 India’s startup ecosystem has gone through a revolutionary change over the last decade or so, the ease of funding and local scenarios have inspired a lot of entrepreneurs to kick start their journey and manifest their ideas on solid ground. We could list a hundred things that could be kept in mind while investing in a startup, but in today’s read; we’ll be taking an investor’s opinion on the same, the well-known entrepreneur and business mentor, Anoop Bishnoi.


A startup is a company with a hyper-growth mindset, but for it to give you a good return, there should be a great potential for it to scale massively in the future. Anoop Singh Bishnoi feels,

“In a diverse country like India where social scenarios change every few kilometers, an ideal business model should have an in-depth industry understanding and consumer connect…that’s what gives homegrown startups a better chance to succeed.  As an investor, understand the business idea before putting your money in – its market size as well as competitors, the vibrant competition gives immense opportunities and the necessity to keep growing…to get better and aim to be the best. That being said, keep in mind that a startup goes through extreme rollercoaster shifts in its initial phase, hence there is a high level of uncertainty and risk, moreover average holding period is 7-8 years, and therefore it’s an extremely illiquid investment...however, a good idea, with a side sense of disruptive ability and exemplary execution is worth the long ride”

Early-stage startup investment offers immense potential for outsized returns…however; you must exercise caution and understand your investment property before going ahead with it.

Location: India

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