Anoop Bishnoi - Building Work Relationships

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When it comes to developing an idea into a known brand, it is the relationship that takes precedence over money. If you’re wondering how and why building relationships are important for a successful business, then keep reading further.


When one starts a business on their own, things do not always go as planned. Furthermore, managing multiple tasks at once can be exhausting both physically and mentally, causing entrepreneurs to burnout and break down. This is where a business relationship or partnership comes into play because the negative effects will affect you both (or all) equally, so the load gets shared as well. Not only that, if you have a partner, you will boost each other’s morale. Relationship building in business can help you acquire new customers, retain existing customers, and manage your reputation… But what kinds of relationships will majorly take you a step closer to success?

We recently had a chance to have a conversation with the well-established and experienced entrepreneur – Anoop Bishnoi, and here’s what he has to say about it, “Customers, employees, and community members are the three most important types of relationships you should cultivate. Customers will be more likely to return to your brand/service if they feel they know you personally and can trust you. They are also more likely to approach you if they seem to have a problem. The best way to build customer relations is by connecting with them and asking for their feedback, so you can understand where you’re lacking. The next important thing is to offer your employees a safe space, where they feel like they’re being heard and listened to. Every now and then, check in to see how they’re doing. And the last, most important relationship a business owner has is with their community. It helps to meet new people and give back to those who helped you reach new heights, so it won’t always be about profits, just be genuine and treat others as you’d want to be treated. You’ll make new friends and even get some loyal customers on the way!”

It's truly wonderful to see how a little personalization can go a long way. Companies that adopt this culture are more successful.

Location: India

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