Anoop Bishnoi - Entrepreneur - Promoter at Bisco Ltd

Starting something new can seem a little intimidating at first, especially if it’s a fledgling venture. Just like one needs sturdy assets to build a strong foundation, one requires adequate self-confidence and self-esteem for a robust career. While it comes naturally to some, others have to work hard to develop it. Fortunately, there are some strategies and exercises that can help new entrepreneurs acclimate to their roles with poise and conviction, and become more confident. To remove any barriers of self-doubt and insecurities and get better at what you’re already so good at, one can learn and derive from experienced entrepreneurs who have seen the ups-and-downs in their vocation(s). Anoop Singh Bishnoi , is perhaps such an entrepreneur, and here’s what he discerns, “Entrepreneurship takes courage, and to succeed, one needs to believe in oneself. True Confidence emerges from being self-aware of one’s abilities, strengths, and weaknesses –and it keeps one planted in reality. Acknowled...

The glorified start-up culture of today has constricted the self-identity of an entrepreneur to their business success, expecting them to work tirelessly round the clock to prove their passion and dedication for their work... but fortunately, what’s long been a taboo topic within this entrepreneurial ecosystem is finally getting some much-needed attention – mental well-being. The unprecedented nature of the COVID-19 pandemic has had a serious impact on the physical and mental health of entrepreneurs…many businesses were and still are running in a survival mode, and moreover, the lockdown drove up the mental depression occurrences too. Now more than ever, it is necessary to recognize the importance of mental health and stability, but the irony is that still many do not understand what that truly means. To look at things from a particular perspective, we recently had a conversation about the same with the well-known entrepreneur and business mentor – Anoop Singh Bishnoi , who candidly ga...

In the current fast-moving markets, business competition can get really fierce. The primary goal of any business should be to stand out, be seen, and have customers focus their attention on you. And how can you achieve that? Well, if you’re looking for an answer, then keep reading because that’s what we’re going to touch on today – differentiating yourself from your competition and standing out. We recently had a discussion with Anoop Bishnoi , the well-known entrepreneur, and business mentor. And we asked him about some tips to stay ahead of the competition and here’s what he told us, “…to stand out from your competition you should have consistent branding as well as a unique voice, it helps to establish exactly who you are and what you do. In addition, product packaging also plays a great role nowadays, for example people now look for unboxing videos before purchasing your product and if your packaging is attractive, they’ll remember your brand. The next important thing you should do...

You’ve got a good business, but is that enough? Want to know how to make it better? If your profits are stable, your industry is growing and your customers want more, then this is the best and ideal time to grow! The best businesses are always looking for ways to improve and if you have decided to take that next step too, then we have got a few suggestions for you, and these are from none other than Anoop Bishnoi – the well-known entrepreneur and business mentor. Here’s what he has to say, it goes without saying that the most obvious way to grow a business is by getting more customers, but the question is how? The simple answer is, by knowing their real challenges. You have to figure out what made your existing customers buy your product, this will help you understand what’s working for you as well as what isn’t. Another great way to get potential customers or audience is by building a brand identity for example on social media; you can run ads and promotions there so you can conn...

Have you just started your business and are looking to establish your brand identity? If so, great news – we’re here to help and give some advice. Recently we conducted a talk session with the well-known entrepreneur and business mentor, Anoop Bishnoi, and we asked him about why it’s so necessary to have a strong and clear business identity, and how do you create one? Here’s what he has to say , “…as an entrepreneur, it’s natural to feel like you’re closely tied to your business, after all, you’ve given it your heart and soul to make it happen and that’s the reason why your personal identity and your business’ identity are deeply connected. Your business identity is how you look to customers in your business, your brand story and your unique point of view; that’s what distinguishes you from others and makes you a leader, right? But now you might be wondering “How does one look to customers?”, the simple answer is, by building a connection with your audience, because they should know ‘y...

Let’s just all agree to it, if you are open to seeing the opportunities, business ideas can come from anywhere, especially when you least expect them; but how will you know if an idea is worth pursuing or if it will bring you a fruitful conclusion? If you are looking for the answer too, then this read is especially for you. It takes a lot to put your idea to work, to move past that first stage and turn your vision into action but is there any starting point to that. We recently talked to Anoop Singh Bishnoi , an entrepreneur and business mentor, and here’s what he has to say, “ To start, you should always do thorough research, about the market that you’ll be targeting and your customers, it’ll help you understand the need of your product amongst the targeted demographics as well as your competitors. After that, create a plan, a concise pitch – focus on thoughtful and honest feedback from people around you and prepare something that effectively communicates your product’s plans; highlig...

It’s difficult to overstate the importance of marketing in business, with the pace at which our society is advancing, it’s important to do whatever it takes to stay relevant. In the last year and a half, the landscape of digital marketing has shifted enormously and unexpectedly. This pandemic after-effect has shifted consumer behavior from brick-and-mortar shops to e-commerce platforms and this rising popularity of social shopping gives an upper hand to those businesses that are more tech-savvy and use the latest digital methods of functioning. Technology has changed the pace of businesses and it will continue to grow, what a smart entrepreneur should perhaps do is to increase the company’s relevance and effectiveness online. While talking with Anoop Bishno i, a successful entrepreneur and business mentor, we asked him about a few ways how businesses can learn, grow and adapt to the changing technology, here’s what he quipped, “the first and the foremost thing that you need to do is ...

Statistics don’t lie: an estimate of 50% to 70% of startups fail within the first 18 months. No matter how many advanced degrees you hold or how much industry experience you have, starting your own business can feel like you’re dodging one disaster after another. Some of these obstacles can be frustrating even though they are a part of the learning curve, but what if you could avoid them? Recently we spoke to a well-known, successful entrepreneur – Anoop Bishnoi , and asked him for some advice on common mistakes that new entrepreneurs should be weary off,  to improve their chances of success; here’s what he said, “The first and foremost thing that you should be doing is to ask yourself why you’re doing what you’re doing and if you have a clear purpose or not… if you know the answer, you’ll keep moving forward no matter what.” Businesses without plans have a hard time succeeding, is there any strategy to have a solid business plan? Anoop adds, “.. There surely is, just some basic ...

Launching a business? The plan may sound enticing, but don’t you forget – Business always tests you! Success stories are motivating, but in reality, the road is a lot bumpier than it seems. And the most powerful asset throughout this journey will be your mental strength. Anyone can start a business but not everyone has the mental muscle to become outstanding; to face determined competitors and overcome customers’ resistance to change. Recently, we interviewed Anoop Bishnoi , a successful entrepreneur, and a great mentor, to talk about mental toughness and how to build it, here’s what he has to say, “…mental strength isn’t something that can be learned, it’s an approach to life which needs control, confidence, and commitment. To train your mind to become tougher, the first thing you need to do is to alter negative reactions to reasoning and finding solutions, start looking for opportunities and positives in bad news.” No doubt that it sounds like a great approach to cope with any gi...