Building Brand Loyalty – Anoop Bishnoi
To stay afloat and push the growth of their brand, businesses must cultivate a loyal customer base. We can’t overstate the importance of customer loyalty, especially now, during the COVID-19 pandemic, when consumers are extremely concerned about their budgets and expenditure. As a business owner, you need to understand and remember that your customers are the reason for your success, in fact even for your existence. That is why it is critical to keep them in mind at all times. The needs of your customers should be at the forefront at every step. How can one promote customer loyalty? To get this answer, we talked to Anoop Bishnoi , a well-established and experienced entrepreneur and business mentor, and here’s what he said, “ Unsurprisingly, the quality of products and services is the most important factor in customer loyalty. But for customer retention, you need to engage with them, as an individual as well as a brand. Focus on personal conversations, not just formal communication. Y...